Global MedTech Team: 
R&D, 6 Franchises, Product team, JJT, Design

With over 300 disparate sites across 6 medical device companies,J&J Medical Devices aimed to become an established brand with one cohesive user experience across various cultures and languages.

Worked cross-funtionally with worldwide Technology and Marketing teams on the consolidation, architecture, brand strategy, accessibility and development and launch of JJMDC.com. The project also introduced a new platform that combines all JJMDC franchise, products and services in a centralized space for multi-channel dialogue with customers. Our objective is to design a globally unified brand presence and online J&J Medical Devices platform by consolidating 287 websites globally to a single .com, laying the foundation for cost savings of $49MM over 6 years.

J&J Medical Devices is an established brand, in which all medical device companies communicate effectively and within a cohesive user experience. Web development time was cut down by a third, signifying efficiencies through technology simplification.

Partnered with Technology and Marketing (100+ project contributors and stakeholders) on the development and launch of JJMDC.com, a consolidation of 280+ standalone web properties into one site to support the One J&J and One MD vision, strengthen connection across the portfolio, and deepen equity in the brands by offering a tailored customer experience. The project is also the introduction of a new platform that combines all JJMDC franchise, products and services in a centralized space for multi-channel dialogue with customers.

– Global Reach

– 2 Sectors

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